Our Story
With two stores and over 75 designers, our products come from places like Egypt and India, as well as locally. We're proud to support Canadian artists crafting jewelry and stories, creating a market for thoughtful connection and creativity. From statement sunglasses and nostalgic necklaces to eclectic earrings and inspiring accessories, we empower women through fashionable, accessible gifts for ourselves and those who inspire us.
Community
Kindness Starts With Our Community
We bring more joy to our community by supporting local charities and projects close to our hearts.
We Dedicate Time to Building Leaders
Founder Shashi Behl speaks at women-led business initiatives across Alberta, inspiring the next generation of entrepreneurs.
We Design and We Give Back
Joydrop donates jewelry for benefit auctions and galas throughout the province, turning beautiful pieces into community support.
Meet Shashi
The Joydrop journey begins with Shashi Behl's quest to share women's stories through jewelry. She's always been fascinated not just by beautiful pieces, but by the passionate creators behind them.
For Shashi, life and business are about simple pleasures: good margaritas, great friends, epic mountain hikes, a head back belly laugh,her son's deadpan humor, and gifts that make friends gush. Simple things that mean everything.
A passionate entrepreneur and advocate for women in business, Shashi founded and partnered with various women-led ventures before opening Joydrop. When she's not sourcing the world's best products and stories, she enjoys traveling with her family, road biking, yoga, reading, and discovering other people's stories.
The Journey Behind the Joy
There is so much joy in the world around us. We want to find it, soak it up, and celebrate it with friends, sisters, aunts, moms, teachers and daughters. What a gift to be able to brighten their world through ours.